Question
Topic: E-Marketing
Best Day/time To Send E-newsletter
What is the current conventional wisdom about the best weekday and time to distribute an e-newsletter? I'm working on a monthly for a new client who would like it to go out on the 1st of each month. Isn't it better to have it on the same day (first Tuesday, for example?) Does anyone know if day/time really influence open rates? Thank you!
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