Question

Topic: E-Marketing

Internet Marketing Dept Setup

Posted by Anonymous on 10/19/2010 at 8:03 PM ET 125 Points
Would like to know how most internet marketing departments are set up and structured. Anyone have a picture of a good org chart for their internet marketing department.

Looking for job functions and overall setup.
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RESPONSES

  • Posted by matthewmnex on 10/21/2010 at 8:34 PM Accepted
    It really depends on how big your operation is and how much marketing and advertising budget you have to spend.

    Assuming that you are large enough to have several units with several people, then typically you will have:

    A director of marketing (some one tp provide overall strategy, insight, set goals and monitor ROI.

    You may have a person (or a team) dedicated just to optimising paid ad words campaigns (and similar on other networks)

    You may have a person (or team) dedicated to affiliate network marketing.

    You may have a person (or team) dedicated to SEO fro organic traffic.

    You may have a person (or team) dedicated to email marketing, especially important for follow up sales on leads you have already captured, but also needed for the affiliate networks.

    You will need a person (or team) dedicated to design. banners, emails, landing pages etc.

    If you can afford it, you need a person specialised in A/B testing and analytics. (but this can also be handled within the other teams.

    You may have a person (or team) dedicated to analytics and reporting to provide clear reporting and anbalysis with the other teamson how their ideas and campaigns are performing.

    You may need a copy writer (or team) to write great copy on your banners and emails and to produce content in general

    You may need a team of bloggers (to work with your SEO strategy and social network efforts).

    Of course, in each of these cases, there are 3rd party professional services that you can contract to do it for you.

    You may have a mix of inhouse and outsourced or you may take it all in house, (again depending on your budgets).

    DOn't try to outsource all of it because you will never reach ROI but it makes sense to outsource the technology part especially. (the tools you need to do each of these activities such as email marketing - or banner service ).

    Sorry, If I missed anything because in the end you can go on for ever, video teams, games developers, app developers fro your Phone apps etc. It is all a question of your size and overall target market.

    Good luck and feel free to get in touch any time if you need more assistance with this.

    Matthew
  • Posted by matthewmnex on 10/24/2010 at 5:31 AM Member
    Hi Juhrig,

    Thank you for your feedback and the points. I was srprised that no on else answered.

    Feel free to get in touch directly (details on my profile) if you would like to have more assistance or if you might be interested to hire a top class 'Director of marketing' -))

    Always happy to help.

    Good luck,

    Matthew
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