Question

Topic: E-Marketing

Online Campaign For Research Thermal Imagers

Posted by Anonymous on 10/3/2014 at 8:31 AM ET 25 Points
Having extended our portfolio to include thermal imaging products for research and development purposes, i'm exploring ways we can reach our potential audience online (e-marketing, SEO, banner ads, social media, others?). Somewhat of a novice in this area - hope there is help out there!
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RESPONSES

  • Posted by Gary Bloomer on 10/3/2014 at 9:45 AM Accepted
    Three things to consider:

    1. Offer practical demonstrations showing the product solving real world problems in real time.

    2. Seek out and get sign offs on use of product testimonials from recent users and buyers.

    3. Create a series of compelling video shorts that show the product in action across a range of applications.

    Connect these demonstrations to ads, to social media, and to content and encourage sharing.

    Forget about outright selling.

    Lead with three things:

    1. solid, life-changing value.

    2. practical benefits to end users.

    3. an attitude of solving problems.
  • Posted by mgoodman on 10/3/2014 at 10:56 AM Moderator
    I agree with Gary's strategic approach. Provide helpful information that will generate further interest (and inquiry). Deliver your message in a way that will demonstrate that you've put yourself in the shoes of your target audience.

    Solve problems, build credibility and demonstrate that you are listening. Don't try to close the sale immediately or push what you have regardless of the situation or need. That would just raise defenses and spark skepticism.
  • Posted by ARobert on 10/7/2014 at 10:15 AM Member
    Definitely network with R&D people to spread the information about the existence of your e-market. Once you get the word out and your products are good, mouth-to-mouth referrals can really be a jackpot!
  • Posted on 10/10/2014 at 9:36 AM Author
    Thank you all for your responses. They all helped no end, but a special thanks to Gary Bloomer who really got us thinking in the right way about this project.
  • Posted by Gary Bloomer on 10/10/2014 at 3:40 PM Member
    Happy to help. Good luck with your product development.
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