Question

Topic: E-Marketing

Alternative Ad-serving Tracking Technologies

Posted by Anonymous on 4/27/2005 at 11:17 PM ET 25 Points
Hi Everyone,

I just wanted to get some general feedback from E-marketeers on online tracking technologies. We are currently using Doublclick's DFA to track click-through and post-click conversion from 3rd party and on-site advertising. However DFA proves to be too costly in the long run. Any alternative methods that you are using?

Regards,
Pete
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RESPONSES

  • Posted by Carl Crawford on 4/28/2005 at 7:47 AM Accepted
    I am not an expert but,

    There is a new method people are using,

    they have flash on there site and some how they use a the flash loaded in the cresh to track the browser. I cant remember what it is called but there is a friefox plug-in that stops it ( not may people have it though)

    Also might want to see this forum:

    https://www.webmasterworld.com/forum39/

    Also yahoo use a thing called "web beckons"
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