Know-How Exchange : Customer Behavior

Writermarie 2002,

Here you go...I know you'll enjoy this interesting subject and don't forget to pour your heart into your writing in order to pull people into your subject.

RETAIL ETHNOGRAPHY is the subject you need to research (try using google…that’s what I did)
https://www.google.com/search?hl=en&lr=&safe=off&q=Retail+Ethnography&btnG=...

THE FOLLOWING WAS TAKEN FROM CITY PAGES (CLICK THE LINK BELOW THIS TO GET THE ENTIRE ARTICLE)

Is there a mathematical equation that guarantees better sales? Perhaps not, but Once Famous is trying to get as close as possible, scientifically, through its observations of shoppers. "Ninety percent of all purchases are made on impulse," Quest offers. "We want to understand how people make decisions and what are the triggers of excitement around buying something. We can get really close to customers at that point of decision making."
The science of observing shoppers' behavior--or "retail ethnography"--is nothing new. In fact, explains Dave Brennan, a professor of marketing at the University of St. Thomas's College of Business, a century ago F.W. Woolworth watched shoppers as he set about selecting new locations for his five-and-dimes. Woolworth would examine existing stores, count the number of passersby, the number of people who stopped in, the number of people who bought merchandise, and the amount of the average sale. From that information he'd build a model, Brennan says, and use it to decide where to open new stores.
"It's the same type of technique they're using," Brennan says of Once Famous's research. "When you have lots and lots of stores and lots of markets, you have to systematize how you present the merchandise. You have to organize it in a way that's effective."

https://64.233.167.104/search?q=cache:79G6G3NBiwgJ:www.citypages.com/detail...

THIS IS ANOTHER GOOGLE SEARCH THAT WILL HELP YOU!
https://www.google.com/search?hl=en&safe=off&q=Triggers+stores+use+for+impu...


THIS IS MORE IN DEPTH INFORMATION ON RETAIL ETHNOGRAPHERS (CLICK HERE)
https://www.google.com/search?hl=en&lr=&safe=off&q=Retail+Ethnographers&btn...


Now writermarie 2002 is there anything else I can do for you that will make you or your customers happier?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)