Quick Reads: Writing

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Put Your Best Face ForwardSocial Media
You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
Let Me Go!Email Marketing
In a recent blog post, Patrick Byers talks about an email he received from a ski resort announcing the opening dates for each of its mountains. "I don't recall signing ...
All You Need is PatienceSearch Engine Marketing
If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
Look at What They Went and Did!Email Marketing
"In the two weeks leading up to the November 4th election, email messages came fast and furious from both campaigns," writes Morgan Stewart in an article at MarketingProfs. "I saw ...
It's Brewing on the HorizonSocial Media
The possibilities for mobile marketing grow with each new smartphone introduced. For marketers, it's best to keep on top of the latest iterations—to better design mobile campaigns that dazzle. The ...
Some Impure Blogging ThoughtsSmall Business
In her keynote address at our Digital Marketing Mixer in Scottsdale, Arizona, Arianna Huffington gave her play-by-play for turning the eponymous Huffington Post into a social media juggernaut. Rohit Bhargava—himself ...
In-Game Ads: Real, Not Virtual, ROISocial Media
Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
Might as Well Jump!Search Engine Marketing
To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your ...
Your Twitter ID and YouMarketing Inspiration
If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for ...
Take the Drama OfflineMarketing Inspiration
In a video from BNET, Edward Muzio of Group Harmonics explains how email conversations can start unnecessary fights. "It happens all the time," he says. "It starts out as a ...
Four Key Deliverability QuestionsEmail Marketing
If you're like the majority of marketers polled by Jupiter Research, your number one consideration when choosing an ESP is deliverability. But Adam Covati says an ESP can only do ...
Look to the Big EB2B Marketing
In a recent blog post at ReturnPath, Stephanie Miller offers, in one word, a way to provide optimum service to B2B clients while saving precious marketing dollars. That word? Email. "The ...
Playing TagSocial Media
Even if you've never heard the term tag cloud, you've likely seen them in your online travels: clusters of keywords relevant to a site's content, rendered in varying font sizes ...
Quirky, Weird and Hard to PredictSmall Business
In a post at Copyblogger, Sonia Simone offers some unconventional blogging advice, her nine "little known" rules for a successful blog. It's an interesting read, with plenty of key takeaways ...
CAN-SPAM: My BFFEmail Marketing
Anyone who hears the acronym CAN-SPAM can be excused for assuming it's intrusive and onerous; but in an article at MarketingProfs, Neil Anuskiewicz says the legislated guidelines actually make you ...
Try Some Nonprofit Holiday 'Retail'Email Marketing
"In these stressful economic times, it is more important than ever to build messages that resonate with your audience," says Winston Bowden in an article at MarketingProfs. "Like retailers, nonprofits ...
Good Copy, Bad CopySmall Business
We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when ...
OMG, that looks good!Email Marketing
If the popularity of the 3G iPhone is any indication—Apple sold over one million units during its first weekend on the market—the smartphone is here to stay. According to Loren ...
Cast Your Fate to the iPodSocial Media
It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
Cut the Mystery Man ActCustomer Insight
Is it more effective to tell customers your brand name right away in advertising? Or is it better to create a little mystery, and reveal the brand name only at ...
There Goes the NeighborhoodEmail Marketing
No matter how upright you are as a mailer, your good reputation won't follow you to a new IP address: for all an ISP knows, you could be a spammer. ...
Treat, Don't Trick, Search EnginesSearch Engine Marketing
While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
Text Your Vote to ...Email Marketing
In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
Application NationSocial Media
When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
End on a High NoteCustomer Insight
Whether customers come back and buy your product again may likely depend on whether they remember it fondly or not. So, how do you promote positive product memory? Well, research ...