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Press Releases: How-to articles covering the latest marketing tactics, tips, and strategies.
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The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz NanjiCorporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
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The Modern Press Release: Two Don'ts and Three Do'sJay HickmanThe potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
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The Best Times and Approaches for Pitching JournalistsAyaz NanjiMost journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
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Do Publishers Value PR Pitches?Ayaz NanjiDo online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
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The Future of PR: Tech-Driven Media Intelligence [Infographic]Vahe HabeshianIf PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to ...
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What Do Journalists Like to See in PR Email Subject Lines?Ayaz NanjiJournalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
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Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil HayesUse these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
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Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt WalkerDoes it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
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The Top-Rated Services for Distributing Press ReleasesAyaz NanjiWhich press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.
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The Revolution Will Be Curated: Here's What That Means for PRBob GellerThese days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
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How-to Articles
- Reversing the Revenue Decline: Three Crucial Steps for Marketing ... by Chris Martinez
- Get Your Message Into the Inbox: The Importance of Warming Up a ... by Gib Olander
- Five Use Cases for AI in B2B Marketing (Beyond Content ... by Dev Ganesan
- We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ ... by Dr. Joel Davis Brown
- How to Safeguard Brand Reputation in an Increasingly Risky ... by Janak Bhawnani