Take 10: Creating a YouTube Channel Page that Reflects Your Brand
- Michael Miller
- Fri., Dec. 3, 2010, 11am ET (8am PT)
- 10 minutes
It's no secret that YouTube video has forever changed the advertising landscape; and while no one will deny it's one cool tool, it can't be a stand-alone solution.
By adding YouTube video to your marketing mix, you'll no doubt see resultsóbut not if you sacrifice your brand in the process. Because YouTube channel pages are easy to customize, you have no excuse not to maximize yours.
So, tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors. We promise not to tell them how easy it was. It'll be our little secret.
Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- Customize your channel's colors, fonts and background to complement your brand image
- Select a layout that prominently features your best content
- Add interactive features to your channel, such as user and moderator comments
- Integrate keyword tags to boost your YouTube search rankings
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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