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Take 10: How to Boost Event Attendance with Social Media Marketing

Alan Belniak
Fri., Jun. 3, 2011, 11am ET (8am PT)
10 minutes

You can have the hottest venue, the best speakers, and a fantastic program, but your event will be a flop if the seats aren't filled. That means, whether it's a brick-and-mortar venue or a virtual one, you need to get invites and information about the event out to the right people. Fortunately, by using social media you can quickly and easily talk up your event, gauge interest, share info, and, best of all, boost event attendance.

In this Take 10, social media expert Alan Belniak shares tips for using the most popular social media networks to build interest for special events. He also provides ideas for inspiring your business colleagues to use their social networks to promote conferences, forums, seminars, webinars, and much more.


Alan Belniak is the director of social media marketing at a major Boston-based software company focusing on product lifecycle management. He explores ways to use social media channels to better interact with customers, and to direct that feedback to marketing, R&D, sales, and other appropriate groups.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you donít like taking notes, youíll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Get people to chat about your event online
  • Find out if people are discussing your event on Twitter
  • Search for event-related conversations on message boards
  • Use LinkedIn to boost attendance
  • Harness Facebook to get people interested in your event

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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