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The Art of Sales Conversations: Winning Clients and Increasing Revenue

Mike Schultz
Valerie Witt
Thu., Oct. 27, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

When it comes to securing a sale, a lot happens between "nice to meet you" and "we've got a deal."

While you may start your relationship with a handshake and a greeting, it's your conversations over months or even years that actually form the bridge between hello and let's go. But by following a few key rainmaking principles, you can master the conversation skills that lead to more closed deals and increased sales.

Master the skills needed to influence prospects through better sales conversations during this insightful PRO seminar. Learn how to uncover your clients' needs and increase their desire to buy from you (and for full price). You'll walk away one step closer to becoming a successful and influential seller.


Mike Schultz is president of RAIN Group, a sales training, assessment, and sales performance improvement company that helps leading organizations improve sales results. A world-renowned sales consultant, he has worked with such organizations as American Management Association, Fidelity Investments, Roche, Bank of America, and Mellon Bank. Mike is also the co-author of Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation and publisher of

Who Should Attend?

Are you a marketer or business development professional who works closely with customers or supervises people who do? Are you responsible for sales, sales support, or developing customer relationships? Great! This session can help improve your sales conversations and win new clients.

What Will You Learn?

  • How to describe your product or solution in a way that gets prospects excited to work with you
  • How to avoid the most common sales conversation mistakes
  • How to influence buyers' decisions and help them choose you
  • How to move each conversation towards the close, win new clients, and increase your sales

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