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Challenges Q&A: How-to articles covering the latest marketing tactics, tips, and strategies.
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Five Tips for Small B2B Companies That Depend on Big Channel PartnersRobbie BaxterIt's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such ...
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Selling Pork in the Age of Swine FluThe MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
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Marketing Challenge: Three Ways to Fire up the TeamHank StrollThis week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!
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How-to Articles
You've Built It, Now Try Explaining It: Naming What Hasn't ... by Stefanie Francis
From Services to SaaS: The Secret to Agency Profitability? by Itzik Levy
Where Marketers Can Find Shelter From Distorted Email Metrics ... by Mike Donoghue
Generative AI Is Changing How We Think About Customer Experience ... by Ashley McDonald
Beyond Last-Click: Attribution Models That Actually Reflect ... by Eleanor Hecks