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MarketingProfs University: The Social Habit 2012—How Americans Really Use Social Media

Tom Webster
Matthew T. Grant
Thu., Oct 11, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Having trouble keeping up with the ever-changing world of social media? Let us get you up to speed with the latest research on social media platforms and behaviors. Join us as we walk through some actionable insights and recommendations.

This PRO seminar will provide valuable and tactical tips. Tom will guide attendees through an interactive exploration of what America's "Social Habit" really means for content creators, marketers, and brands.

BONUS! 20 lucky winners will be chosen at random to win a free copy of The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time, by MPU course instructor Mark Schaefer, or Measure Up: A Step-by-Step Guide to Social Media Measurement, by instructor Nichole Kelly. To qualify for either book, simply complete the short survey at the end of the live Q&A session.


Tom Webster is vice president of strategy for Edison Research, the company best known as the sole provider of exit poll research for all major news networks during U.S. Elections. He has spent 20 years in market research, with a focus on consumer behavior and insights about the usage and adoption of traditional, digital, and social media. He is the principle author of a number of widely-cited industry studies, including The Social Habit, The Infinite Dial, and The New Media Consumer.

Who Should Attend?

If you're a marketer looking for insight into how your customers use social media and want to keep ahead of the social media curve, this seminar is for you!

What Will You Learn?

  • How people are collectively using social media today
  • How to apply the understanding of today's social media use in your marketing efforts
  • A look ahead at how our social habits will change in the future

About MarketingProfs University

The Social Habit 2012—How Americans Really Use Social Media is the first class in MarketingProfs University's Social Media Marketing: The Full Monty course. This 13-class course will teach you how to measure your social media ROI, use Google+ like a rockstar, build your Facebook fan base, take your Twitter strategy to the next level, and prepare your brand for the social/visual revolution that social sites like Pinterest and Instagram are ushering in. You won't want to miss out on this course! Register now for the complete course—PRO members save 40% (regularly $595).

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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