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Take 10: Striking The Balance Between Merchandising and Branding for Your Ecommerce Website

Brent Niemuth
Fri., Jun 7, 2013, 11:00:00 AM
10 minutes

How do you attract new customers to your ecommerce website? Should you feature your brand story or immediately hit your visitors with a focus on selling products? Basic human behavior helps dictate what your website visitors will find most attractive.

In just 10 minutes, learn how to appeal to these fundamental instincts and create an online experience that will delight anyone who visits your site while encouraging sales.


Brent Niemuth is the creative director and brand evangelist for J.Schmid & Associates, a direct marketing agency that specializes in building bold brands. Brent has gained a national reputation for challenging industry norms as well as for his pragmatic methods. He is a frequent speaker on branding and design, and has been spent more than 20 years helping build brands such as Microsoft, House of Blues, Hershey's Gifts, Sheraton and Westin hotels, IKEA, and Disney Resorts.

Who Should Attend?

If you're a marketer, designer, merchandiser, or brand manager in an ecommerce setting, this Take 10 is for you!

What Will You Learn?

  • How to present your brand in a way that resonates with website visitors
  • How to maintain a "Product is King" mentality in a branded online environment
  • How product merchandising and branding can live together peacefully

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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