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Take 10: Three Steps to Optimize Your Lead Nurturing Content

Gretchen Scheiman
Fri, Dec 20, 2013
10 minutes

Lead nurturing warms up leads for sales teams and efficiently moves prospects through the sales funnel. But most lead nurturing content is poorly suited to the task, and marketers are challenged to provide clear direction for creating more effective content.

In just 10 minutes, you'll learn three steps for optimizing your lead nurturing content to your target audience, so you can help drive prospects closer to a sale.


Gretchen Scheiman is the founder of L5 Direct Consulting, Inc., a marketing strategy consulting firm specializing in direct marketing and CRM communications. Gretchen has 15+ years of experience in traditional direct marketing channels such as telemarketing, teleservice, and direct mail, as well as digital marketing tools and channels from search engine marketing and online servicing to blogging, email, social, and mobile.

Who Should Attend?

This session is for B2B marketers who are responsible for prospecting and lead nurturing.

What Will You Learn?

  • Three steps to optimizing your lead nurturing content
  • The difference between pain points and hurdles (and how to get past both)
  • How to construct an effective lead nurturing content stream

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