MarketingProfs Makeover: The Chemistry of the Landing Page
- Brian Massey
- Jennifer Kelly
- Thu, Feb 27, 2014, 12pm ET
- 90 minutes
Working on a landing page? Take a moment and step away from the keyboard. These important (and potentially revenue-generating) pages can't be treated the same way you'd treat any other webpage or site. If you miss the mark, you could lose a visitor or potential customer forever. Add unnecessary distractions and your conversion rate could suffer.
This PRO seminar will provide you with actionable tips and best practices to navigate the complexities of creating the result-driving landing pages you need. Brian will review several member-submitted landing pages and make suggestions for improvements that can have immediate impact.
Brian Massey is the self-proclaimed Conversion Scientistô. Building on over two decades of experience as a computer programmer, corporate marketer, and entrepreneur, Brian is the founder of Conversion Sciences, a website optimization company, and author of the book, Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientistô. He appears in his trademark lab coat when speaking to corporations, universities, and conference attendees around the world.
Who Should Attend?
Marketers, web developers, or anyone involved with the design, structure, or content of landing pages and their impact on revenue.
What Will You Learn?
- How to build landing pages that will get the results you need
- What not to put on your landing pages
- Best practices for landing page development and optimization
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.