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Transform Your Business to Be the Most Highly Recommended Brand in Your Category

Paul Rand
Jennifer Kelly
Thu, Mar 27, 2014, 12pm ET
90 minutes
This online marketing seminar received 5 star(s)

Now that we've reached "the end of the beginning of social media," many brands are thinking about how to effectively leverage social channels to engage their customers. The power of word-of-mouth marketing in today's social media-rich world can't be overstated—it's the most important tool in your marketing toolbox. Companies that understand how they can actively monitor, manage, and shape how their brand is regarded are experiencing a positive shift in both recognition and revenues.

In this PRO seminar, one of the pioneers of word-of-mouth marketing will share best practices and real-world examples showing how you can become the most highly-recommended brand and gain a competitive edge.


Paul Rand is the chief digital officer for Ketchum, a leading global communications firm. He's also the founder, president, and CEO of Zócalo Group, a leading digital and social media marketing agency. Paul is widely regarded as an industry leader and innovator in digital marketing, social media, word of mouth, and public relations. He has been featured in The Wall Street Journal, The New York Times, AdWeek, and many other media outlets.

Who Should Attend?

Professionals in marketing leadership roles who are interested in learning how to ensure their brands are the most discovered, talked about, and recommended within their categories.

What Will You Learn?

  • How the power of social recommendations has changed the dynamics of managing businesses
  • Where and how your customers are talking about your brand
  • How to connect directly with your most influential customers
  • How to create compelling content to engage new customers, articulate your "shareable story," and get people talking
  • How to build a truly social business by becoming the most highly-recommended brand


As a special bonus with this PRO seminar, ten lucky attendees will be chosen at random to win a free copy of Paul's book, Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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