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Take 10: How to Become a Trade Show Rock Star—10 Trade Show Pitfalls to Avoid

Jim Beretta
Fri, Sep 19, 2014
10 minutes

Trade shows are great for building brands, networking, generating new leads, and staying top of mind amongst your customers and competitors—if executed correctly! Just one strategic mistake can be costly and, with hundreds of shows around the world, you need to ensure that you are exhibiting at the right shows for your business and/or industry.

In just 10 minutes, you'll learn about 10 trade show pitfalls and how you can avoid them. Eliminating these trade show 'fails' will save you time and money, and help you release your inner trade show rock star.


Jim Beretta is chief marketer, strategist, and brand consultant at Customer Attraction Marketing. He has 20 years of experience in the advanced manufacturing industry, and has exhibited at trade events across North America, Europe, and China. His marketing strategies have been responsible for hundreds of millions of dollars in revenue, and he is a firm believer in face-to-face and high-return marketing investments for B2B environments.

Who Should Attend?

Marketing and sales professionals responsible for trade shows, and anyone interested to find out more about trade events and face-to-face marketing.

What Will You Learn?

  • The top 10 'fails' in trade show marketing
  • How to spend less money at trade shows by knowing the rules
  • How to prove the efficacy of your trade show investment

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