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How to Build a Thriving Brand Community

Presenter:
Dorothéa Bozicolona-Volpe
Moderator:
Jennifer Kelly
Broadcast:
Thu, Nov 20, 2014, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 4 star(s)
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What do brands like Chrysler, IBM, and Lady Gaga have in common? Each has a thriving, engaged community. These brands understand that having meaningful interactions with their audiences, both online and offline, allows them to create greater brand advocacy.

In this PRO seminar, we'll share the essential components for building and maintaining an online community, and how to get buy-in from your organization to get started. We'll cover the basic rules that all communities should follow, and show you how to expand your online engagement efforts into your offline marketing programs. You'll also hear case studies on how brand marketers have used their online customer environments to help gain a larger footprint and generate revenue.

Presenter

Dorothéa Bozicolona-Volpe is a strategic digital marketing executive who specializes in developing business for Fortune 500 brands. She focuses on integrating social media, digital strategies, and enterprise social networking, as well as building strategic partnerships and implementing marketing technologies. Dorothéa teaches marketers and business leaders how to measure, optimize, and build new media efforts to develop strong relationships between brands and fans.

Who Should Attend?

Anyone who wants to learn how to build and maintain a stronger brand community as well as gain a deeper understanding of why community management creates brand advocates and generates revenue.

What Will You Learn?

  • How a strong online community propels brand advocacy and revenue
  • What's required for successful online community growth
  • The characteristics of highly effective community managers
Brand Management, Community, Community Management, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter

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