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MarketingProfs University: Customers Trump Analytics—Why Email Marketing Is About People, Not Metrics

Michael Barber
Jennifer Kelly
Thu, Dec 4, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

When it comes to email marketing, most marketers focus on the data: opt-ins, open rates, clickthroughs, and conversions. However, your customers are begging you for better emails—it's time to shift your focus from analytics to the customer.

In this PRO seminar, we'll cover the latest email trends and research, and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts through improved writing techniques, a deeper understanding of user groups and behaviors, and much more!


Michael Barber is the vice president of strategy at COHN, Inc., an integrated advertising and marketing agency. He has more than 10 years of experience in helping his clients solve communication and marketing challenges. Michael teaches digital marketing, and believes that marketers must understand tactics before creating strategies.

Who Should Attend?

Marketers or professionals specializing in email marketing who want to learn best practices and advanced tactics, as well as gain new ideas to fold into their campaigns. If you're looking for a general email marketing overview, this seminar will cover the latest trends and research, and provide you with a widespread view of what you need to know.

What Will You Learn?

  • The history of email marketing and how it is shaping the future of the industry
  • How to use tools that will make your email marketing more successful
  • How other brands are successfully using email marketing

About MarketingProfs University

MarketingProfs UniversityThis PRO seminar is the first class of MarketingProfs University's Email Marketing Master Course. This 9-class course will get you past the basics and into the most powerful forms of email marketing. You'll learn how to develop an effective email marketing strategy, create copy that converts, grow your house email list, and more.

Like what you see here? Register now for the complete course—PRO members save 40% (regularly $595)!

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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