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  • Effective Link-Building for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.

  • The Most Effective Link-Building Tactics According to SEO Pros

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.

  • How to Calculate the ROI of Your SEO Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.

  • The Three Key Types of Influencer Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • Why We Search: Intent, Keyphrases, and Pages (Oh, My!)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Identifying Topics and Keywords: Using Your Audience

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Simply listening to your audience can uncover a gold mine of keywords. In this lesson, you'll learn how to tap into the minds of your audience (and collect the data they provide), whether it's in meetings, via email, or from phone conversations.

  • Tracking Success in Google: Links and Authority

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    In this final lesson, you'll learn how to track your links and domain authority, including tools you can use, so that your site is credible in the eyes of the almighty Google. We'll also look at how often the traffic from your links results in a lead.

  • Five Powerful PPC Tips for SaaS Companies

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you.

  • Google Searches 2020: Trending and Popular Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from SEMrush. Check out the charts in this article for 2020 trending keywords, new search terms, top searches, popular categories, and more.

  • How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.

  • 15 Tools to Boost Your YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • The Keys to Effective Off-Site Search Engine Optimization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to search engines via external pages and platforms.

  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.

  • The Most Common SEO Mistakes on Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.

  • Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.

  • Three Best-Practices to Align Web Development With SEO

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    "Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.

  • How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.

  • COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.