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  • Predictive Analytics Has a Scaling Problem, and Bad Data Is to Blame

    Article

    CONTENT TYPE: Article | TOPIC: None

    Studies claim that predictive analytics is a must-employ tactic. If that's true, then marketers need to understand its scalability limitations and avoid analytics traps.

  • The 10 Highest-Rated CEOs by Employees

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Bain & Company head Bob Bechek has the highest approval rating of any large enterprise CEO, with 99% of his employees saying they like the job he's doing, according to a recent report from Glassdoor.

  • B2B vs. B2C Content Marketing: Stuff You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.

  • Here Comes the Query: Wedding-Related Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online searches related to wedding dresses and invitations peak in the winter, whereas wedding gift queries peak in the spring and summer, according to recent research from Bing.

  • How Is Reaching the Email Inbox Like Getting on Kanye's VIP List?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Imagine trying to get added to Kanye's VIP list for the hottest club in LA. You're standing in line, hoping he'll let you in. That's just about the same as trying to get your emails into recipients' inboxes... because the principles behind email deliverability are based on human-behavior patterns.

  • Four Business Blunders That Affect Your Growth

    Article

    CONTENT TYPE: Article | TOPIC: None

    Myriad companies aren't experiencing significant growth because they're committing major business blunders. What lapses could be holding your business down?

  • What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Global digital marketing influencer, strategist, and blogger Jeff Bullas offers up the secret to "growth hacking" and explains why it's valuable for big brands and smaller businesses alike.

  • The State of Customer Loyalty Programs in 2016

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers actively use only about half of the loyalty programs they are members of, according to recent research from Bond Brand Loyalty and Visa.

  • How to Reduce Costly Chargebacks at Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are four tips on decreasing the number of chargebacks you handle.

  • Online Video: Why You Should Be Measuring Brand Metrics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.

  • How Dads Participate in Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Father's Day is coming up, so you may be thinking about how to reach this demographic on social media channels. Here's a look at where the social dads are, what content they share, and how they share it.

  • The Podcast Audience in 2016: Demographic and Listening Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?

  • Four Web Development Technologies That Marketers Need to Know Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's digital world, marketers need to hone their understanding of these important aspects of Web-development technology.

  • How to Elicit and Use Employee Stories in Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's no shortage of content about the power of stories and storytelling in digital marketing. But how do you tell stories beyond your "brand story," especially if you work for a dreaded "boring" company? One source that never runs dry is employee stories.

  • The Content Sharing Habits of Facebook Users

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl.

  • How to Make Progress on Your Marketing Excellence Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.

  • #SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives.

  • How to Plan Your Campaigns Using Google's Shopping Insights Tool

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

  • The Most Popular Types of SMB Marketing Videos

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 85% of small and medium-sized businesses are now using video or intend to use video in the near future as part of their marketing efforts, according to a recent report from Magisto.

  • Everyone Really Needs to Stop Freaking Out About the New Instagram Algorithm

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instagram has caught the "relevance bug" and will soon change the way that platform users discover moments. So, why are users going nuts about this algorithm change? (They shouldn't.)