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  • Five Things That Marketing Leaders Do to Inspire Deeper Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • The 20 Best Digital Gift Card Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.

  • Want to Build a Strong Brand? Get Messaging Right. Here's How...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.

  • The Flip Side of Targeted Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.

  • Holiday-Themed Retail Email Benchmarks From 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.

  • What Keeps a CMO Up at Night

    Article

    CONTENT TYPE: Article | TOPIC: None

    CMOs regularly face issues and challenges, but some are more daunting than others. Here are the three critical pieces of the marketing puzzle that are always on my mind.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • What Share of Their Budgets Are CMOs Allocating to Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.

  • How Online Forms Can Anchor Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.

  • #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know!

  • Forget the Celebs, Reach Out to Hyperlocal Influencers Instead

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)

  • The 3 Rs That E-Commerce Marketers Should Master

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

  • What Motivates Consumers to Click on Mobile Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.

  • How to Market Your Business With Instagram Stories

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

  • Three Golden Rules for Creating a Successful B2B App

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2Bs are beginning to establish a place in the mobile market. In fact, a well-executed app can positively change how potential clients perceive B2Bs and their products and services.

  • The 20 Most User-Friendly Sales CRM Tools [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.

  • The Fight Between Two Well-Known Marketing Theories

    Article

    CONTENT TYPE: Article | TOPIC: None

    The ever-popular Pareto Principle and the Long Tail theories contradict each other. So, which is correct? And what's a marketer to believe about their opposing views?

  • Brand Admiration and the Value of Respect: How to Build a Revered Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?