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  • How to Prepare Your Organization for Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well.

  • Four Things to Keep in Mind When Training on Brand Voice

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well.

  • Viewability's Impact on the Effectiveness of Digital Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)?

  • Four Requisites for Agile Marketing Success

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Management

    The world moves fast. If we want to keep up, we need to take a different, more nimble approach—one we call agile marketing. And it brings benefits: greater productivity, more relevant marketing communications and campaigns, increasingly better results, happier employees, and very contented bosses.

  • Build Social Relationships With Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to acquire new customers without breaking your budget? Consider influencer marketing. Here's what you need to know.

  • #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce.

  • Prompting Users to Review an App: Four Do's and Three Dont's

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app's future.

  • The Positive Side of a Negative Review

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting negative reviews makes most businesses nervous. However, negative reviews can be a good thing. Really.

  • How Many Mobile Apps Do Consumers Use Each Month?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen.

  • Four Tips for Turning Your Presentations Into Marketing Gold

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Turn any common presentation, such as a sales deck or company overview, into an asset that provides valuable information, turns prospects into buyers, and drives the bottom line.

  • Do People Use Facebook's Reactions Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.

  • How to Discover Engaging Content to Share on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Finding engaging content to share via social media can be time-consuming and tough—and a hindrance to all the other work you have to do. So use these four simple ways to discover and share content that can improve your social media marketing.

  • Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    "Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.

  • Four Reasons Your Business Should Not Do Account-Based Sales Development

    Article

    CONTENT TYPE: Article | TOPIC: None

    Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach.

  • Social Media Trends for 2016: Marketers' Top Platforms and Content Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner.

  • Copywriting in the Content Era: A Guide for Writers Starting Out

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters.

  • How to Measure the Value of Your Content: Three Sets of Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.

  • Which US Presidential Candidate Is Winning the Email Battle?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Hillary Clinton and Bernie Sanders hold big advantages over Donald Trump in email list size, but the presumptive GOP nominee tops both Democrats in email open rate, according to recent data from Return Path.

  • Why Bad Customer Service Is Burning Your Bottom Line [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience.

  • How a Simple Story Can Help You Win Your Prospect's Trust

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When someone first visits your website, it's unlikely she's going to buy from you, no matter how good your product or service is. She needs to come to trust you first. So how can we marketers build such credibility?