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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos.
CONTENT TYPE: Chart | TOPIC: Career Development
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.
CONTENT TYPE: Article | TOPIC: Marketing Content
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Marketing strategy decisions are a balancing act. With so many new technologies and tactics, it's tough to select, set up, and deploy an optimal combination for your strategy. Our Marketing Strategy Friday Forum can help. Includes three educational sessions, live Q&A, and resources. Sponsored by ZoomInfo.
CONTENT TYPE: Video | TOPIC: Marketing Content
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
CONTENT TYPE: Article | TOPIC: Event Marketing
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and miserable ROI? Discover exactly how. Sponsored by Acquia + Material.
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.
Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.
CONTENT TYPE: Article | TOPIC: Public Relations
Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.
CONTENT TYPE: Video | TOPIC: Career Development
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content
Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.
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