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  • Customer Experience Analysis: How to Retain Your Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Studying your current customers can help you learn what to do today to retain more revenue tomorrow.

  • #SocialSkim: Twitter Rebuilding, Google Rejoins Messaging Wars: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter just helped brands become more customer-service-friendly, launched a live-streaming app, and finally expanded its character limit. Also: Google's new Allo app takes on Facebook Messenger, the new Instagram feature we've all been waiting for, and top 10 social trends for 2017.

  • Seven Ways Newsletter Marketing Still Works for Professional Services Providers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketing rules and tactics for professional services providers (accountants, attorneys, physicians, dentists...) are often different from those for product or service marketers. Here's how newsletters work exceptionally well for professional services.

  • Six Reasons You Should Embrace Addressable TV

    Article

    CONTENT TYPE: Article | TOPIC: None

    The old methods of TV ad targeting and measurement need a serious upgrade. Enter addressable TV. It's the ability to show TV ads at the household level by using analytical profiling and segmentation.

  • Are Millennials Embracing Instagram's Stories Feature?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov.

  • The Challenge of Proving the Value of Public Relations Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    For the PR industry to grow and thrive, it needs to prove its direct value in the most tangible ways possible. Doing so is difficult, but, fortunately, not impossible.

  • Social Success for the CMO: Four Signs You're Doing It Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company.

  • Devices Consumers Use to Shop for Fashion Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half (52%) of people who shopped for clothes online in the past year used a mobile device to make at least one purchase, according to recent research from Criteo.

  • What We Learned From Collecting Every Customer Engagement and Loyalty Stat for Three Years

    Article

    CONTENT TYPE: Article | TOPIC: None

    For three years, we tracked and recorded every publicly available piece of data we could find regarding customer engagement and loyalty. Examining hundreds of whitepapers, press releases, infographics, and more, we noticed overarching themes.

  • Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses: M. Valentina Escobar-Gonzalez on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Social media expert and networking powerhouse M. Valentina Escobar-Gonzalez lays out her strategy for helping nonprofits and small businesses achieve social media success.

  • Google Just Got Rid of AdWords Converted Clicks. Now What?

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Today, Google ends support for Converted Clicks in AdWords. If you're still using this metric in reports or for Target CPA bidding, here's what you'll have to do.

  • Paid vs. Organic Social Media: Which Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

  • Engage Customers With Interactive Content

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    Marketing is always in a battle for attention: you can’t sell something to someone who won’t pay you any mind. But if you want them to do more than just notice you—if you want them to engage with you until they’re ready to act—you can’t be static or predictable or dull. You need to get interactive.

  • Four Steps to Lowering Your PPC Costs

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids?

  • Why B2B Marketers Must Offer Customers a B2C Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    Digital has transformed customer expectations. Today's B2B customers expect experiences as compelling and engaging as those that B2Cs offer to consumers.

  • How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

  • Email Open Rates on Mobile Devices by Industry, 2Q16

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.

  • Don't Be Cheap With Your Landing Pages: Three Contrarian Ways to Improve Them

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing and arguing the merits and faults of every landing page element. But these three unexpected tips will improve your landing page.

  • The Dark Side of Marketing Content on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.

  • The Most In-Demand Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technical skills related to data analysis are most in demand by employers who want to fill marketing jobs, but few candidates with with those abilities are available, according to recent research from Venngage.