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  • Why the Future of Digital Marketing Is Pure PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

  • Social Video Marketing: Create Conversations and Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.

  • Social Pros All-Stars Trading Cards [Slideshow]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star.

  • Small Businesses Focused on Existing Customers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report from BIA/Kelsey and Manta.

  • Top 10 Tips for Using a Celebrity Spokesperson

    Article

    CONTENT TYPE: Article | TOPIC: None

    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson.

  • So You've Got Thousands of Social Media Followers. Big Deal.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.

  • Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line.

  • What Managers Look for in Content Marketing Hires

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.

  • Top Trends in Content Marketing Hiring [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.

  • Native Advertising Won't Boost Sales, Influencers Will

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness the power of those true influencers instead of native advertising.

  • Six Lessons From an Ambitious Content Marketing Project

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.

  • Which Social Networks Deliver the Most Engaged Users?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.

  • Why Rich Media Messaging Trumps Multimedia Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.

  • Build Customer Loyalty With Rewards and Other Tactics That Motivate

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new kind of loyalty toward brands old and new.

  • Digital Advertising Benchmarks: Performance Metrics by Format

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.

  • The Complete A to Z Guide to Personal Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips to get you started.

  • How to Turn Negative Social Media Into a Positive

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned negative social media into positive PR.

  • #SocialSkim: Engaged Referrals, Seniors, Facebook Ads, Twitter and Mesagraph, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social networks drive the most engaged referrals? Do Facebook ads make sense? Are seniors taking to social media? Get the answers to those questions, plus the scoop on Twitter's Mesagraph buy and Evian's Spiderbaby.

  • The Unbundling of Email Deliverability: What CMOs Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.

  • The State of Woman-Owned Small Businesses [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the National Association of Women Business Owners and Web.com.