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  • Put It to Work: Welcome Campaigns Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    They say you only have one chance to make a first impression, and when it comes to demand generation automation, that first chance is your welcome campaign. This "Put it to Work" lesson gets into the nitty-gritty of how to do that, with templates designed to introduce, differentiate, and control the frame. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly. (This lesson includes templates listed under "Supplementary Resources.")

  • Put It to Work: Sales Campaigns Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    This "Put it to Work" session takes you into the nuts and bolts of creating messages that work and getting your campaigns running with perfect timing toward your destination—conversions. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly. (This lesson includes templates listed under "Supplementary Resources.")

  • How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change.

  • The 10 Brands Americans Feel Most Intimately Connected to in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research from MBLM.

  • 12 Key Digital Content Distribution Channels [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.

  • Optimize Connectivity Between Your Content and Customers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    You can have the best content on the planet, but if it's not easily discovered and easily accessible, it doesn't really matter how good it is. It's time to coordinate and automate your content supply chain so that you're reaching your prospects and customers in powerful, revenue-driving ways. Sponsored by Widen.

  • Outcomes Are In: Why Outcome-Based Marketing Is So Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works.

  • B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy.

  • How Emotional Intelligence Impacts Career Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success.

  • How to Engage Your Marketing Audience With Hollywood Techniques

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Wouldn't you love to connect with your prospects and customers in the same powerful way that great actors connect with their audiences? Well, by applying principles of theatrical training—and brushing up on your emotional intelligence—you can! Sponsored by Vyond.

  • How to Build an Effective B2B Customer Retention Plan

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan.

  • How to Survey Attendees to Improve Your Virtual Event Strategy [Sample Questions and Metrics]

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Engagement is a significant problem for marketers and planners who organize virtual events. What makes your attendees tick? How can you improve engagement? By surveying attendees. Here's the when and how, including sample survey questions.

  • Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech outcomes, according to recent research from the CMO Council and KPMG.

  • How to Make Your Brand's Storytelling More Compelling

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.

  • Are Businesses Creating and Using Brand Guidelines?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

  • 15 Leadership Lessons From Female Founders and CEOs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. Those are a few of the leadership lessons from 15 well-known female founders and CEOs covered in this infographic.

  • The Marketing Service Chain: How to Improve Customer Experience and Strengthen Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Communication between and within company departments is just as important to the customer experience as external communication is. You can improve that communication and build synergy by examining and improving your Marketing Service Chain. Here's how.

  • Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    MarketingProfs Trust Insights CEO Katie Robbert explains a simple, repeatable process for making organizational change as painless as possible.

  • How to Find a Life-Changing Mentor [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so that you can figure out the right fit for you.

  • The Target CPA Hype Is Real: A Checklist for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Companies are buzzing about the incredible potential of Google's Target CPA tool, which pairs machine-learning and AI to deliver cutting-edge insights and results. But first make sure it fits your needs.