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  • Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. Register now to learn how AI writing technology can increase your writers' productivity tenfold without sacrificing quality or brand consistency. Sponsored by Writer.

  • Writing the First Draft of Your Survey

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Marketing Content

    This lesson focuses on drafting your initial survey questions using the typical survey outline to uncover the story you want to tell. You'll see a lot of examples of questions you can ask.

  • 10 Tips for Writing Engaging Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Keeping people's eyes on your website is a vital top-funnel tactic. Check out these 10 tips for more engaging blog posts.

  • Seven Tips for Writing Content Effectively [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • The State of Blogging in 2022: Post Length and Writing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

  • 15 Writing Lessons From Famous Authors [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.

  • The Power of Writing Your Story [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Writing about your experiences and aspirations can have a wide range of personal and professional benefits. This infographic from Opyrus explores the power of personal storytelling and how it helps both mental and physical health.

  • B2B Marketers: Seven Steps for Writing a Killer Creative Brief

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.

  • Effective Content Writing in 15 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Five Tips for Writing Web Content That Captures Attention

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.

  • Effective Writing Skills in Public Relations: Three Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • Four Steps to Get Your Team Writing in Your Brand's Voice

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Clear the Way With UX Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.

  • How to Write Concisely: Nine Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • 'It's OK to Be Terrible' and Other Affirmations for the Frustrated Writer

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing isn't supposed to be easy. But that doesn't mean it has to be painful. Here are a few things I do to power through. Call it a list of struggling-writer affirmations.