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  • The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

  • Why Some Companies Are Not Increasing Spend on Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • How Attitudes Toward AI Vary Among Countries and Demographics

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

  • Marketers' Biggest Concerns About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

  • ChatGPT vs. Bard: The Future of Google's Search Dominance

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

  • How Marketing AI and Automation Are Helping Small Businesses

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • Top 3 AI Tools for High-Quality Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

  • 10 Ways Marketers Can Use AI to Improve Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI won't replace marketers so much as eliminate time-sucking tasks that they don't like doing anyway—and that goes for all kinds of tactics and content, from audience targeting to product descriptions.

  • The Top AI Tools by Search Volume and User Rating

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

  • How AI Rewrote the Slogans of 50 Well-Known Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

  • Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.

  • ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.

  • How B2B Marketers Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2.

  • How Americans Feel About Artificial Intelligence

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.

  • Generative AI Can't Create Great Marketing, But It Can Help

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.

  • The Digital Marketing Jobs That Will Be Disrupted Most by AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research from Authority Hacker.

  • How Small Business Owners Are Using AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners.

  • No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities.

  • How AI Will Affect Delivering Relevant Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.