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  • B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

  • Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.

  • This infographic provides common specs for social media video ads that marketers can use across channels.

  • Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.

  • Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.

  • This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.

  • How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.

  • Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.

  • Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of a periodic table.

  • So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network.