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CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
CONTENT TYPE: Chart | TOPIC: Career Development
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.
CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics
This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.
CONTENT TYPE: Article | TOPIC: Marketing Content
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
CONTENT TYPE: Chart | TOPIC: Customer Experience
Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.
CONTENT TYPE: Chart | TOPIC: Branding
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates into sales and loyalty.
How do you analyze your company's customer success to find out what areas need improvement? This article offers an effective "recipe" for understanding customer health.
CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also say they haven't yet used generative AI programs such as ChatGPT, according to recent research from Ipsos.
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance.
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer acquisition cost, conversion rates, customer lifetime value, and social media reach and engagement.
The virtual events of the pandemic have had long-lasting effects on event marketing: namely, the metrics marketers use to track their success. It's now much less about registrations and more about metrics that actually matter.
CONTENT TYPE: Infographic | TOPIC: SEO
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in 2022.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.
CONTENT TYPE: Article | TOPIC: SEO
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you.
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