Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Infographic | TOPIC: Search
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.
CONTENT TYPE: Article | TOPIC: Social Media
The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
CONTENT TYPE: Chart | TOPIC: Social Media
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner.
CONTENT TYPE: Chart | TOPIC: Content
Marketers managing consumer promotions and engagement (CPE) efforts often can't easily measure ROI and determine what's working. Here are five tips to make CPE for consumer goods brands more efficient and profitable.
CONTENT TYPE: Chart | TOPIC: Search
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
Coupons are more popular than ever, but the way they are used is changing. Now consumers have the option to use paper or digital coupons, and savings apps are on the rise. See how consumers are saving money and seeking deals.
CONTENT TYPE: Infographic | TOPIC: Mobile
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy.
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch.
CONTENT TYPE: Article | TOPIC: Management
With new technologies and more data available than ever before, it's easy for marketers to get bogged down in things that don't always help them meet their goals. Here's how to stay focused on what matters.
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