Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Chart | TOPIC: Search
How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Marketers can drive more conversions by tapping into consumers' most basic and instinctual decision-making tools. Learn what happens in the human brain that helps—and hinders—the purchase process.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The 2018 holiday season retail outlook is optimistic. Consumers want to spend on personal items and gifts, and advertisers want to make the most of the red-hot market. Use these tips and tricks to attract consumers and totally ace the holiday season.
Thanksgiving is coming up quickly, but marketers still have time to release campaigns related to the big day. In fact, consumers are only just starting to shop for the holiday. Read on for tips on how to drive purchases in these last few important weeks.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing.
Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in.
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these four approaches can apply to any campaign.
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll.
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries?
CONTENT TYPE: Chart | TOPIC: Social Media
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others?
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year.
CONTENT TYPE: Article | TOPIC: Search
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Article | TOPIC: Content
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
CONTENT TYPE: Webinar | TOPIC: Advertising & Promotions
Let's face it: Facebook advertising is hard. But if you're a B2B marketer, it can be a winning part in your marketing mix… if you do it right. First, use this social platform to understand customer and prospect needs. Next, implement targeted ad campaigns that meet your goals. We'll show you how.
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids.
CONTENT TYPE: Infographic | TOPIC: Search
Paid search results that drive phone contact can have high ROI, but you won't see the results you want if your business is missing calls. Here are eight steps you can take to make sure you capture those valuable leads.
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand.
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