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  • Software Buying Experiences Online: What Buyers Want From Sellers

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why do they cancel software subscriptions?

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

  • Generative AI Is Changing How We Think About Customer Experience & Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

  • Your Guide to Driving Engagement Through Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    People are more likely to trust products, businesses, and services from a brand they've directly interacted with. Which is why events, when done right, can be your best source for qualified leads. Discover novel ways to boost engagement and the data analytical role of AI in this free e-book. Sponsored by Cvent.

  • Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

  • What Drives Customer Loyalty? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?

  • The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.

  • Are You Nurturing or Just Emailing? Data-Backed Ways to Revamp Your Lead Nurture

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Gone are the days of one-size-fits-all buyer journeys. Customers expect personalized content to meet their needs—and your nurture sequence has to keep up. Discover strategies and tactics to create content that feels personal and relevant throughout the funnel in this free webinar. Sponsored by ZoomInfo.

  • CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. Read more.

  • More Concerned Than Excited: How Americans Feel About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.

  • Five UX Trends Every B2B Marketer Should Know

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover five transformative B2B website UX trends, from AI-powered layouts to sustainable design practices, that enhance customer experience and drive growth. Read more.

  • The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure their approval. Read more.

  • Dear Clients, AI Is Smart, But It's Not an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

  • A Revenue Playbook for the Changing B2B Buyer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

  • Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

  • How Persona-Driven AI Is Reshaping Brand Engagement and Audience Research

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Persona-driven AI is reshaping how marketers engage audiences, test ideas, and build brand trust through responsible, human-like interaction. Explore its role in modern marketing. Read more.

  • Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.