Demand Generation Marketing Courses and Resources

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary.

CONTENT TYPE: Article | TOPIC: Demand Generation

We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are... yet not being able to improve in those areas. However, you can bridge that gap and drive revenue.

CONTENT TYPE: Article | TOPIC: Marketing Content

Particularly when you're dealing with B2B prospects and clients, product videos provide a direct and effective form of communication that can speed up the decision-making process. If you do them right.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital.

CONTENT TYPE: Article | TOPIC: Account-Based Marketing

Account-based programs demonstrate higher conversion and close rates than traditional demand programs. So, companies of course want to focus on winning and growing target accounts in the year ahead. But there are ways you can make ABM even more successful and maximize ROI.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Who wouldn't be excited at the prospect of identifying what led to a customer's making a purchase decision? Though marketers continue to improve and refine the process, one challenge to truly meaningful insight remains: how to marry offline and online marketing attribution.

CONTENT TYPE: Article | TOPIC: Marketing Content

As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What's more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

B2B marketers, who relied on tradeshows and conferences, will be itching to go back to how things were before the pandemic hit. But maybe not exactly how things were—because there is a better way to reach people in-person: experiential marketing (yes, for B2B, too).

CONTENT TYPE: Article | TOPIC: Demand Generation

Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.

CONTENT TYPE: Article | TOPIC: Demand Generation

Lead gen is responsible for one of your company's most valuable assets—customers. But establishing an effective lead generation process is no small feat. To create a process that yields high ROI demands contribution and investment from the leadership team. Here's how, exactly.

CONTENT TYPE: Article | TOPIC: Demand Generation

Sales Navigator offers up a big opportunity for marketers to up their content and outbound games. Marketers, just as much as sales reps, can use the powerful functions of Sales Nav to identify, reach, and engage with audiences. Here's how, in three steps.