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CONTENT TYPE: Chart | TOPIC: Marketing Strategy
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).
CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics
Collecting data is easy. Knowing how to analyze and best use that data to inform your marketing efforts... isn't. Join this free webinar to learn how to choose and track the best KPIs for your organization, and increase your ROI using the power of data—the right way. Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The metaverse isn't going to remain science fiction for long. How will it change the way B2B marketers operate? This article offers a few ideas.
CONTENT TYPE: Article | TOPIC: Demand Generation
This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting reach.
Marketers are storytellers, and storytellers create character sheets to ensure they know their fictional cast members inside and out. The marketing equivalent? Buyer personas. Here's why they work and how to create them.
If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
How important is it to have a privacy-centered strategy in 2022? We chat with Hubspot's Kipp Bodnar about the state of data privacy, first-party data, becoming a more human-focused marketer, and more.
CONTENT TYPE: Article | TOPIC: Marketing Content
Data this, metrics that... it can be hard to harness basic creativity in the current marketing environment. This article argues for a return to design and a focus on interactive content to break up the monotony.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.
CONTENT TYPE: Chart | TOPIC: Marketing Management
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.
When you're about to spend money on something, chances are you look up reviews of it first. But reviews and ratings aren't useful to buyers alone. Marketers can learn and benefit greatly from taking reviews into account.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
Ads and intent data work as sales tools when you're selling to salespeople and marketers who go online often. But when your target audience isn't online, you've got to approach sales differently. Join sought-after speaker and ABM expert Shira Abel for this free training to learn how to connect with a hidden target. Sponsored by Terminus.
CONTENT TYPE: Article | TOPIC: Martech
Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.
CONTENT TYPE: Podcast | TOPIC: Event Marketing
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.
CONTENT TYPE: Article | TOPIC: Websites
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
CONTENT TYPE: Sponsored Webinar | TOPIC: Branding
During times of economic uncertainty, it's natural to focus on budgets and bottom lines. In this free webinar, learn about the one thing you should be focused on even more—your brand. Plus, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability... but also thrive in them. Sponsored by BlueOcean.
NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities.
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