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  • The Five Pillars of a Solid Digital Marketing Strategy That Endures

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.

  • Six Easy Steps to Kick-Start Marketing Attribution on Your Marketing Team

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts.

  • Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Websites

    In this Teach Me How seminar, you'll learn how to add and manage your marketing tags with Google Tag Manager without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors so you can understand their needs to give them a better experience.

  • Eight Rules for Data-Driven Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    From rules such as think big but start small and with the basics, to take an action-based approach, pick your battles, and beware of small sample sizes... in this article you'll get sound advice about data-driven marketing.

  • The Marketer’s Guide to Campaign Measurement

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Measurement & Analytics

    Marketing used to be an art. These days, it’s more like a science—we can now understand whether our creativity made any difference, just how compelling our messaging is, and how to refine it—and more—for better results. It’s all a matter of measuring, tracking, and analyzing the right way.

  • Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • The Future of Video in Marketing: Proof That Video Can Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

  • Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.

  • Big Data: From Buzzword to Business Benefits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    "Big Data" is more than just a buzzword—implementing it correctly can be a boon to your business and bottom line. Learn more about how to use Big Data in your organization.

  • How to Maximize the ROI of Your Lead Generation Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.

  • Revenue Is Not a KPI, but These Six Measures Are

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business.

  • 10 Performance Marketing Stats Marketers Should Know: Europe [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    See what's happening in performance marketing in Europe—and whether you're up to speed with trends there.

  • Marketing Drives Revenue, and Now You Can Prove It: Radius SVP Shari Johnston on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.

  • How Marketers Score Their Firms on 17 Digital Capabilities

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it?

  • Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance

    Article

    CONTENT TYPE: Article | TOPIC: None

    To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of measuring marketing and media performance.

  • The Essential Role of Call Tracking as an Inbound Marketing Tactic

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.

  • Four Steps for Successfully Implementing Marketing Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.