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  • If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's rankings.

  • SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.

  • Google can be secretive about its search algorithm updates. Check out this list of the top 11 updates of 2017 to learn about key changes and to make sure your site isn't being penalized.

  • YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics.

  • Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch.

  • Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today.

  • The Google My Business tool is often your customer's first contact with your brand, so make sure to set it up to optimize the experience. Learn how to claim your listing, and then see what experts advise about how to optimize it.

  • Online shoppers looking for purchase ideas and inspiration are increasingly using search queries that include terms like "ideas," "shopping list," and "brands," according to recent research from Think With Google.

  • With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's how to capitalize on it with the right optimization techniques.

  • If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.

  • Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.

  • Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • Even if you failed high school chemistry, you may still enjoy today's infographic: a clean, easy-to-understand "periodic table" to help marketers sort through the noise of link acquisition for search engine optimization.

  • Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.

  • Organic search results are 8.5 times more likely to be clicked on than paid results, according to today's infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it.

  • Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.

  • Which keywords and products have been hot with online shoppers in 2017? To find out, SimilarWeb examined data for branded and non-branded search terms that have led the 100 highest-traffic retail sites in the United States this year.

  • How much more are major, established brands searched for on Google compared with smaller, challenger brands? An analysis by SLANT examined Google search trend data for 20 categories in the United States.

  • Google AdWords can be an extremely cost-effective way to advertise and reach customers all over the world. This infographic explains how AdWords works—and how it can improve your ROI.