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  • How to Use Search Trends for Alternative-Content Ideation in the Age of COVID-19

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.

  • COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • Search Trends During COVID-19 and the Exit Phase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Search

    Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us?

  • SEO vs. Google Ads: Which Approach Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Search

    Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • The Most Common SEO Issues Impacting Crawlability and Indexability

    Chart

    CONTENT TYPE: Chart | TOPIC: Search

    Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.

  • Eight Ways Your Content Marketing Might Be Sabotaging Your SEO

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Of course content marketing and SEO have a symbiotic relationship, but many content marketers are making seemingly small mistakes that can add up—and end up sabotaging their SEO. Here are 8 ways you unfortunately might be doing exactly that.

  • How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Half of all searches on search engines no longer result in a click on an organic search result. And no wonder: there's barely any room on the first page of engine results. Sometimes, the "top" organic result actually ends up at the bottom of the page. Here's how marketers can adapt.

  • Five Google Ads Tips to Help You Become a Better PPC Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.

  • How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Search

    Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.

  • Four Steps for Conducting an Efficient Content Audit and Deriving the Most Value From Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here's how to conduct an effective audit of your content.

  • What Your Customers' Searches Can Tell You. Are You Paying Attention?

    Article

    CONTENT TYPE: Article | TOPIC: Search

    Search is often the first, and sometimes only, channel that customers can use to tell you what they want from you. It can also be an opportunity to build credibility, engagement, and loyalty. As you "listen" to customers' searches, you'll want to ask (and answer) these six questions.

  • Top 4 Impactful SEO Trends Today

    Article

    CONTENT TYPE: Article | TOPIC: Search

    You're not alone in thinking industry trends move at the speed of light. Which is why you need to be keenly aware of industry trends—while remaining agile to deal with the unexpected. So what's truly affecting the SEO industry today? Experts from Moz answer that question.

  • Why You Shouldn't Try to Control Anchor Text When Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.

  • Don't Let Your CMS Migration Go South: SEO and Related Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.

  • Younger and Wordier: How Gen Z's Search Behavior Is Different

    Chart

    CONTENT TYPE: Chart | TOPIC: Search

    Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.

  • How to Structure Your Content for Organic Google Rankings: A Proven Process

    Article

    CONTENT TYPE: Article | TOPIC: Content

    Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • The Top Content Marketing-Related Search Queries and Hashtags

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • SEO for B2B Marketing: Keywords, Content, and Clicks

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Search

    If you're looking for a practical approach to basic keyword research and semantic SEO, this webinar is for you. Get a plain-English explanation of the sometimes-mysterious channel of search. Sponsored by SEMrush.

  • The (Non-Techie) Marketer's Guide to SEO

    Course

    CONTENT TYPE: Course | TOPIC: Search

    Do you ever wish you had a better handle on Search Engine Optimization? More familiarity with the concepts that could help you make better SEO plans and better communicate your needs to your technical team members? Let us show you how to speak today’s SEO language and win big at search.