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  • The Most Effective Link-Building Tactics According to SEO Pros

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.

  • The Three Key Types of Influencer Marketing Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

  • B2B PPC Tactics: Six Ways to Bring in Higher-Quality Leads

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    B2B companies are increasingly relying on pay-per-click tactics to obtain leads. Here are six ways to ensure your company is getting the highest-quality leads from its PPC ad campaigns.

  • Why We Search: Intent, Keyphrases, and Pages (Oh, My!)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Why do we search (this isn't a trick question)? In this lesson we'll look at three reasons people search so you can understand their intent—and direct them to where they want to go.

  • Identifying Topics and Keywords: Using Online Tools

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Knowing what people are searching for is not as difficult as it once was! In this lesson, you'll learn the various research tools you can use to find the topics and keywords you should be weaving into your content marketing.

  • Estimating Competition: How Do You Measure Up?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Fighting for a search term is only okay if the fight is fair. In this lesson, you'll learn what tools you can use to help you analyze your authority and weight over your competition.

  • From Search to Site: Incorporating Keyphrases FTW!

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    We're familiar with the phrase, "put pen to paper," but when it comes to SEO it's all about where to put keyphrases on your site. In this lesson, we'll review the best places for you to incorporate keyphrases to help you create relevant webpages.

  • Links and Authority: Understanding the Value of Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There's more than meets the eye when it comes to links. In this lesson, we'll learn about the different types of links (natural vs. unnatural) and what your links must have to ensure they're good to go.

  • Secrets to a Successful Content Strategy to Boost SEO

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Your overall content strategy can have a major impact on your SEO. In this lesson, you'll learn how successful content strategists develop an overall content plan—from mission statement to topic research—that positively impacts SEO... and how you can too.

  • Identifying Topics and Keywords: Using Your Audience

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Simply listening to your audience can uncover a gold mine of keywords. In this lesson, you'll learn how to tap into the minds of your audience (and collect the data they provide), whether it's in meetings, via email, or from phone conversations.

  • How to Increase Your Domain Authority by Attracting Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Creating new links is one way to increase domain authority, another is attracting links. In this lesson, you'll learn how content and influencers combined can help drive authority.

  • Analyzing Traffic: Monitoring KPIs for SEO Success

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    KPIs are only effective if you plan to measure... so let's measure! In this lesson, you'll learn the different KPIs you can set, and what tools you can use to gather the data needed to measure success.

  • How to Increase Your Domain Authority by Building Links

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Need to bulk up? Building links takes time. But in this lesson you'll learn some quick ways to build more links (the good kind!), helping you to increase your domain authority.

  • Ongoing Optimization: Updating Content and Defending Pages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There is always room for improvement. (Not you, you're perfect—your site.) In this lesson, you'll learn two ways you can optimize your site for search (and save time).

  • The Power of SEO: Attracting Customers... Organically!

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Organic or paid? Or to put it another way: content marketing or advertising? In this lesson, you'll learn the difference between the two and how you can use the power of search to drive customers to you (and save a buck or two).

  • Just Enough Tech: What Non-Techies Need to Know

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    We're not going to get all techie, but we do need to understand the implications of some non-techie, technical factors. In this lesson, we'll review these factors are and eliminate any issues that might impact your ranking.

  • How To Rank: An Overview of Search Ranking Factors

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    There are two super important factors (essential, really!) when it comes to ranking. In this lesson, you'll learn what those two factors are, and their key components that will help your rankings go up.

  • How Search Engines Work: Breaking It Down (And Acronyms Too)

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    The foundation of SEO: How search engine algorithms work and the anatomy of a search results page. You'll also get a breakdown of acronyms so you don't have to keep googling SERP, SEM, or CTR.

  • In the Eye of the Beholder: How Google Evaluates Quality Webpages

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    Want to know what exactly Google is looking for? In this lesson, you'll learn what Google values in a webpage and the key things you can do to ensure your webpage is Google quality.

  • Tracking Success in Google: Links and Authority

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: SEO

    In this final lesson, you'll learn how to track your links and domain authority, including tools you can use, so that your site is credible in the eyes of the almighty Google. We'll also look at how often the traffic from your links results in a lead.