Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media influencers say the top thing they look for in a brand partner is alignment on values, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at how introverts can show up on social media without burning out.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

CONTENT TYPE: Chart | TOPIC: Demand Generation

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 data from major social media platforms.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their influencer programs?