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  • Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing the cataloger. Here are our ideas to engage the J. Peterman fan base.

  • Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.

  • When Did Social Media Lose Its Way? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way in social media, and how they can find a path back to its friendlier roots.

  • Average Value of a Facebook Brand Fan Increases 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.

  • Seven Online Marketing Activities You Can Start Today

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your online marketing.

  • #SocialSkim: Social Media This Week, Including a Content Marketing Children's Story

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. Finish up with a children's story about what should be at the heart of your content strategy. Skim for happily ever after!

  • Seven Steps You Can Take to Capitalize on the Mobile Video Viewing Shift

    Article

    CONTENT TYPE: Article | TOPIC: None

    Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest you get stuck in the last century. Here are seven steps to get started planning your mobile content strategy.

  • Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.

  • How to Keep It Human in the Robotized Socialverse

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as you preserve a human face while acting on behalf of your company.

  • Social Sharing Boosts Email Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Think social media killed off email? Hardly. If anything, social media has boosted the power of email. To help marketers understand how important social media is to email, GetResponse put together the following infographic.

  • Pinterest Brand Engagement: Best Days and Times to Pin

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to a new report, which also found the best day/time to pin for optimum community engagement for three industries.

  • Moms More Likely to Use Social Media and Mobile, and to Shop Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to own smartphones and to shop online.

  • How to Integrate Ratings and Reviews Into Your Social Marketing Programs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.

  • #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts App

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for Life tries to kill a hashtag, and LinkedIn tries replacing—yes, replacing!—your personal assistant.

  • From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.

  • Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.

  • Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing Survey

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.

  • LinkedIn: Revolutionizing the World of Recruiting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.

  • #SocialSkim: Social Media This Week, Including a PowerPoint Alternative

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on.

  • Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.