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  • How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?

  • Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.

  • If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

  • The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

  • Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichĂ©s and stereotypes.

  • Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.

  • Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.