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  • How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.

  • A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we?

  • Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.

  • If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

  • The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

  • Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.

  • Get them laughing and make your marketing more successful. Not sure how? We've got seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the methods professionals use to "write funny" without resorting to tired clichĂ©s and stereotypes.

  • Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers.

  • Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

  • Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?

  • An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

  • Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?

  • Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.

  • Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

  • Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

  • This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.