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CONTENT TYPE: Article | TOPIC: Content
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.
CONTENT TYPE: Article | TOPIC: Writing
Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?
CONTENT TYPE: Sponsored Article | TOPIC: Writing
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.
Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.
CONTENT TYPE: Article | TOPIC: Social Media
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
CONTENT TYPE: Infographic | TOPIC: Writing
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
CONTENT TYPE: Article | TOPIC: Career Management
It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?
CONTENT TYPE: Sponsored Article | TOPIC: Search
Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.
Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.
CONTENT TYPE: Chart | TOPIC: Writing
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
CONTENT TYPE: Chart | TOPIC: Content
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.
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