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CONTENT TYPE: Infographic | TOPIC: Martech

YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Joe Rogan had the most listened to podcast in the United States in the fourth quarter of 2025, according to quarterly rankings from Edison Research.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

CONTENT TYPE: Infographic | TOPIC: Branding

WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% of sales teams say they see a positive return within a year of adopting AI-powered tools?

CONTENT TYPE: Chart | TOPIC: Martech

What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 in-house agency marketers and their internal corporate clients.

CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare."

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.