Question

Topic: Copywriting

Debt Negotiation Service: 2 Page Direct Mail Piece

Posted by Anonymous on 12/15/2004 at 12:54 PM ET 125 Points
I am looking to do a 2 page direct mail piece to potential clients. National Debt Consultants is a company that helps individuals get out of debt through means of negotiations/settlement. We are looking to create a 2 page mail piece for mortgage turn down clients; to have them enroll into our "Monthly Payment Program" as an alternative to bankruptcy. I am looking for some insight on a good opener, and what sort of content I should include to make sure the potential client has a clear understanding of our company, the program, and benefits of using our service. If I put everything I wanted into this piece, I would have 10-15 pages. This is not what I want, so any insight and help would be great.
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  • Posted by SRyan ;] on 12/15/2004 at 1:46 PM Member
    Welcome to the forum! You appear to be a new member, so let me start by recommending that you take a look at some of the excellent articles on this subject published by MarketingProfs.

    There's a Search box at the top right corner of this page. Try the keywords "sales letter" there, and you'll see what I mean.

    It's something worthwhile as you're waiting for the rest of the Experts here to respond to your question...

    Shelley ;]
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