Top Trends 2018

Top Marketing Trends for 2018

Stay on Your Game

View On-Demand

Sessions available through April 13, 2018.

What's new? What's hot? What's going to keep you on top of your game?

Join us for this free virtual conference to discover what trends will shape marketing in the coming year. From high-quality video creation to new ways to use Facebook, you'll walk away ready to make this your most effective marketing year yet.

Agenda

Bill Sebald
Bill Sebald

Building SEO Campaigns Into 2018: Trends, Tools, and Resources

SEO has long been a heavily tactical channel, but Google's evolution has brought a need for more strategic, data-fueled campaigns, and you need to be ready as you plan your SEO campaigns in the new year. In this session, SEO expert Bill Sebald will help you get caught up on trends and other valuable SEO information to better prepare and strategize for 2018.

You will learn:

  • The required ingredients for a sound SEO strategy
  • Growing trends in the digital marketing and SEO space
  • Different tools that help speed up success

Rocky Walls
Rocky Walls

Video Authenticity: Where 2018 Will Take Us in the Never-Ending Battle of Quality vs. Quantity

During the last decade, consumers grew weary of polished, commercial marketing and a new form of user-generated storytelling took center stage. Real people could share their experiences, likes, and dislikes—and we ate it up. But the novelty has begun to wear off. In this session, you'll learn strategies for creating high-quality visuals and captivating stories that combat ever-decreasing attention spans.

You will learn:

  • What types of video aren't working anymore, and why high-quality video is relevant again
  • How to achieve a deeper level of authenticity with your videos
  • How to use the right tools for the right videos in your marketing strategy

Valentina Escobar-Gonzalez
Valentina Escobar-Gonzalez

Social Media Trends: Facebook Strategies, Tools, and Tips for 2018

The recent decline in organic reach for Facebook Pages has been a pain point for many businesses. In this session, you'll learn about new strategies and tools to combat that decline and engage with your Facebook audience in 2018. You'll also get a checklist (and more) for your Facebook admins so they can reach the right audience and take your business page to the next level.

You will learn:

  • Which tools can increase engagement on Facebook
  • About current Facebook trends and how to pinpoint which are most effective to use in your 2018 marketing
  • What key pieces of information your Facebook admins should include on your business page

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