Marketing Smarts Podcasts: Content

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Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a Youtility leads to business success, and provides tips for making the change at your organization. more
Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford A. Smith, Born to Blog. more
How to Build an Award-Winning Blog in Just Six Months: Ian Cleary of RazorSocial Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Ian Cleary discusses how he started the social media and technology blog RazorSocial.com, and the tools and tactics he used to turn RazorSocial into one of the "Top 10 Social Media Blogs of 2013" in just six months. more
Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]

by Matthew Grant

Content
Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes. more
Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]

by Matthew Grant

Content
Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. more
We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]

by Matthew Grant

Content
Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment. more
Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]

by Matthew Grant

Content
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

by Matthew Grant

Content
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]

by Matthew Grant

Content
The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from its example, I invited Bob Cohn, the magazine's digital editor, to Marketing Smarts. more
Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

by Matthew Grant

Content
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

by Matthew Grant

Content
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales. more
Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]

by Matthew Grant

Content
C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or maybe just not doing exactly what they wanted with their ... more
The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]

by Matthew Grant

Content
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more
Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]

by Matthew Grant

Content
Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right audience," argues Andrew Davis. more
People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

by Matthew Grant

Content
Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to ... more
Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

by Matthew Grant

Content
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more
Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

by Matthew Grant

Content
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more
How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

by Matthew Grant

Content
In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective ... more
Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]

by Matthew Grant

Content
Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use. more
Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]

by Matthew Grant

Content
HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they actually have one!). more
Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

by Matthew Grant

Content
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy. more
Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]

by Matthew Grant

Content
Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he has used content marketing to grow his business at the Content Marketing Institute. The resulting conversation focused a lot on ... more
Have You Sat Down with Your Customer Lately? Patrick Schaber and Joe Sorge on Marketing Smarts

by Matthew Grant

Content
Whether you are selling complex technical systems or burgers with fried pickles on them—like my guests in this week's Marketing Smarts—you need to understand your customers and interact with them face-to-face. more
A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

by Matthew Grant

Content
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]

by Matthew Grant

Content
In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content instead of being social about your company." more