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by Kerry O'Shea Gorgone
Get tips, tricks, and hacks for managing marketing projects from Nathan Ellering, the demand-generation lead at marketing calendar company CoSchedule.
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by Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences.
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by Kerry O'Shea Gorgone
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act.
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by Kerry O'Shea Gorgone
Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ...
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by Kerry O'Shea Gorgone
Kristen Craft of video hosting company Wistia shares the secret to creating video content that converts.
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by Kerry O'Shea Gorgone
Kathy Klotz-Guest, business storytelling strategist and author, shares insights from her new book, Stop Boring Me! How to Create Kick-A** Marketing Content, Products and Ideas Through the Power of Improv.
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by Kerry O'Shea Gorgone
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder.
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by Kerry O'Shea Gorgone
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED.
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by Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham Read shares how she dominated the HIIT (high-intensity interval training) market through endorsements, social media marketing, content, and more.
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by Kerry O'Shea Gorgone
Tracy Rosecrans, SVP of marketing and product for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views.
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by Kerry O'Shea Gorgone
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing.
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by Kerry O'Shea Gorgone
Story expert Ron Ploof explains how brands (B2B and B2C alike) can create more effective marketing pieces by applying the fundamentals of storytelling to their content marketing.
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by Kerry O'Shea Gorgone
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more.
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by Kerry O'Shea Gorgone
Mitchell Levy of Aha Amplifier explains how you can become a thought leader in your industry—and provides insight into why it's worth the effort!
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by Kerry O'Shea Gorgone
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting.
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by Kerry O'Shea Gorgone
Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how he has used content marketing.
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by Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
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by Kerry O'Shea Gorgone
Social business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
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by Kerry O'Shea Gorgone
Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions.
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by Kerry O'Shea Gorgone
David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.
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by Kerry O'Shea Gorgone
Marketing strategist and musician Robert Sprague, president and CEO of marketing agency PCI, discusses how little words like "a" and "you" can have a big impact on your marketing success.
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by Kerry O'Shea Gorgone
Author Jeff Goins talks about marketing writing (as well as other styles) and shares a process for finding life purpose, as covered in his latest book, The Art of Work.
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by Kerry O'Shea Gorgone
Author, strategist, and MarketingProfs Marketing Writing Bootcamp instructor Geoff Livingston discusses marketing strategy, customer experience, content, PR, and more.
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by Kerry O'Shea Gorgone
Author, speaker, and educator Mark Schaefer discusses his latest book, The Content Code, and shares secrets for igniting your content so you can break through the deafening noise and achieve marketing success.
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by Kerry O'Shea Gorgone
Guy Kawasaki, chief evangelist at Canva and author of 13 books, shares tips on content marketing and social media, and discusses how to spot a winning startup.
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Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content ... more![If You're Not Gating Your Videos, You're Doing It Wrong: Kristen Craft of Wistia on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/161207-podcast-kristen-craft-lg.jpg)
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![Lessons From 2015 Bright Bulb Award Winners: Ritz-Carlton, BESLER Consulting, and Tripwire [VIDEO]](https://i.marketingprofs.com/assets/images/articles/lg/152028-podcast-lg.jpg)
The MarketingProfs 2015 Bright Bulb Awards recognize brilliance, excellence, and innovation in B2B marketing. This special video edition of the Marketing Smarts podcast featuresGretchen Newby of The Ritz-Carlton Leadership Center, Cindy Valladares of Tripwire, and Michael Passanante of BESLER Consulting. more![Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]](https://i.marketingprofs.com/assets/images/articles/lg/140319-podcast-chrisbrogan-lg.jpg)
![How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150812-podcast-Amanda-Holmes-lg.jpg)
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![How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150708-podcast-Sara-Hawkins-lg.jpg)
![Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150617-podcast-david-palmer-lg.jpg)
![How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150603-podcast-robert-sprague-lg.jpg)
![The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150527-podcast-jeff-goins-lg.jpg)
![Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150422-podcast-geoff-livingston-lg.jpg)
![Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150408-podcast-mark-schaefer-lg.jpg)
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