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Small Business Series: Why Most Small Businesses Fail (and How to Avoid Being One of Them)

Michael Goodman
Fri., May 18, 2007, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Statistics show that nine out of 10 new businesses fail within the first five years. And the majority of those dont make it more than two years. Veteran marketing/management consultant Michael Goodman looks behind the grim statistics and shares his observations about WHY they fail and what smart marketers can do to keep their companies from becoming casualties.

Michael's insights have the potential to save struggling companies and help others gain a leg up in the competitive marketplace.

This is the 1st installment in our Small Business Seminar Series. These sessions will be held monthly on Friday afternoons. Well deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost (even no-cost) market research. Well use case studies from small B2B and B2C companies, and well borrow some ideas from large companies that have paid the big bucks for some of the most valuable lessons in marketing.

SPECIAL BONUS: This seminar comes with a handy How-To Guide, safeguarding small businesses against the most common pitfalls that cause business failure. It will be ready for you to download on the day of the broadcast.

Be sure to check out the other events in this series:


Michael Goodman is a senior marketing and management consultant with experience that spans the spectrum from micro-businesses and start-ups to the Fortune 25. He learned marketing at corporate giants Procter & Gamble, Frito-Lay and Playtex. He has consulted with clients in both business-to-business and business-to-consumer; local, regional, national and international markets; and industries ranging from industrial chemicals and consumer packaged goods to financial services and healthcare.

Who Should Attend?

Marketers, company owners and general managers in all industries. This seminar will address both B2B and B2C markets.

  • Marketers and general managers in small- and medium-sized companies
  • Entrepreneurs who are planning to start a new business
  • Service professionals and consultants in small practices
  • Consultants and marketing service providers who serve the small business community

What Will You Learn?

  • How to identify the early-warning signs of trouble
  • How to align the mission of marketing to that of the business
  • How to keep marketing priorities in perspective
  • How to market more effectively without spending more money
  • How to adapt marketing lessons from giant corporations to a small business budget


This series is a must for marketers and entrepreneurs in small and medium-sized companies where everyone has to pitch in and make sure the work gets done and products and services are delivered as promised. Taken together the sessions promise to deliver a virtual "SBMBA"a Small Business MBA.

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