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B2B Web Power: How to Find, Create and Write the Content You Need, Fast

Jonathan Kranz
Thu., Sep. 15, 2005, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 3.5 star(s)

We've all heard the news: Forget flash (or even Flash) -- to attract and hold prospects to your website, you need content that meets the needs, values and expectations of your market. Great content draws visitors, attracts links, and builds your organization’s reputation for service and expertise. In short, content is king.

But where will your content come from? How will you find it? How will you shape it? And how will you write it for maximum impact -- and search engine visibility?

This seminar will show you how. In one convenient, 90-minute crash course, participants will acquire the practical skills they need.


Jonathan Kranz is author of Writing Copy for Dummies, a book loaded with fool-proof instructions, practical advice, insider tips and professional secrets! He has written a huge stack of advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. His clients have won a number of honors, including the 2004 New England Direct Marketing Association's Awards for Creative Excellence “Best of Show” gold medal. Among his long list of B2B clients are: American Express, Cisco, Dell Computer, Intuit, Pitney Bowes, NCR, Groove Networks, Verizon and UA Trust. Jonathan has taught writing courses at Harvard University Extension School, Emerson College and Northeastern University.

Who Should Attend?

Anyone responsible for writing, editing, managing or supervising web content will benefit immediately from this course.

What Will You Learn?

  • The hidden know-how within your organization
  • How to solicit cooperation from the crucial product and service people closest to your customers
  • To create keyword-saturated web glossaries in just hours
  • To develop credible case studies in three easy steps
  • The 1, 2, 3 approach to crafting compelling business stories
  • The best article format options for your material
  • How to pitch your stories to editors, reporters and webmasters
  • To craft effective, traffic-building blogs
  • How to incorporate keyword strategies into your writing
  • How to write each page for increased readability

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