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Take 10: Four Steps to Creating a Useful Engagement Metric

Laura Patterson
Fri., Aug 3, 2012, 11am ET (8am PT)
10 minutes

According to a recent Gallup study, organizations that have optimized their engagement outperform their competitors by 26%. With stats like that, you can't ignore the importance of engagement metrics. Being able to successfully engage your customers and use that engagement to drive revenue are critical to the success of your marketing efforts.

In just 10 minutes, you'll learn how to best engage with your customers, why engagement is important, and how to put it to good use!


Laura Patterson has a marketing and sales career spanning nearly 30 years, with experience ranging from working for large public companies, such as State Farm and Motorola, as well as startups. In 1999 she co-founded VisionEdge Marketing, a data-driven metrics based strategic and product marketing company. Laura is author of dozens of published marketing and branding articles, and the books Gone Fishin', Measure What Matters, and the recently published Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization.

Who Should Attend?

If you are a marketer who wants to learn more about engaging your customers, measuring your results, and tying them to profitability, this Take 10 is for you!

What Will You Learn?

  • Why you should care about engagement
  • How to pick the type of engagement that fits your company and your customers best
  • How to measure your engagement efforts
  • Steps for creating an engagement metric that you can use

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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