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Take 10: How to Create a YouTube Content Library With Google Hangouts On Air

Stephan Hovnanian
Fri, Apr 17, 2015
10 minutes

Consumers, search engines, social media, and even inboxes are forcing businesses to become more relevant in their marketing and develop deeper connections with prospects and customers. With increased competition for your audience's attention, marketers need a better way to get noticed—and luckily, live streaming video does just that.

In just 10 minutes, you'll learn the basic framework to build a video content library with Google Hangouts On Air. This free and easy tool syncs up with your branded YouTube channel so you can build a content library with the support of experts, vendors, customers, and others. You'll also learn how to turn these videos into additional pieces of content to connect your brand with your target audience. And as a bonus—it'll help boost your SEO, too!


Stephan Hovnanian is the owner of Shovi Websites, a digital marketing firm whose strategies help businesses become more connected to their customers in today's short attention span economy. Stephan also wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced and/or participated in more than 100 live webcasts using Google Hangouts On Air.

Who Should Attend?

This Take 10 is perfect for marketers who are looking for new ways to efficiently create fresh and meaningful content.

What Will You Learn?

At the end of this Take 10, you'll be able to:

  • Create fresh content using Google Hangouts On Air
  • Understand the basic framework of a focused Hangouts On Air series
  • Expand your reach using social media and community participation

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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